Internal updates - Ather 450X & 450 Plus

Hey @450X-Owner

The new subscription plans are now live! If you’ve been waiting for the new Connect & Service plans, you can go ahead and subscribe to a new plan. Head over to app.atherenergy.com and click on “Manage subscription” to choose between Lite and Pro plans.

If you missed out on the earlier announcement of what’s included in the plans or you have a tough time deciding between Pro and Lite, here’s a refresher:

Note: All prices above are exclusive of GST. Those eligible for Series 1 benefits will see the Ather Service Pro plan applied automatically for a year. This will reflect on your dashboard post the delivery of your scooter.

Pro-tip: The next time your subscription is up for renewal, you can make use of any referral credits that you’ve accrued. For a lot of you, this should cover a significant portion of the cost of taking up Ather Service and Ather Connect.

Haven’t referred yet? Go ahead and convince a few of your friends or family to switch to an Ather 450X or Plus (make sure they use your referral code) for these sweet benefits.

Got questions on the subscription plans? Head over here: https://www.atherenergy.com/faq/vehicle/post-purchase

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Hey folks!

Some good news for those who’ve pre-ordered the Ather 450X and 450 Plus! We’re opening up full payments for all of you eligible for Series 1 and some more pre-orders in @Hyderabad, @Pune, and @Ahmedabad If you’ve been waiting to get your hands on the 450X or 450 Plus, watch out for an email tomorrow in your inbox.

Once you get the email notifying you about your payment window, you can reach out to the retail partner in your city to get timelines for delivery.

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Hey folks!

We’re glad to be announcing the next set of cities in Phase 2 of the expansion across India! Our goal is to start operations in 27 cities across India in Q1 FY21, and the overwhelming demand from consumers and retail partners from newer cities is constantly pushing us to expand more. We’re happy to see so much excitement to own a great product and move a little bit closer to an electric future.

Here are the new cities we plan to start operations in Q1 FY21: Mysuru, Hubbali, Jaipur, Indore, Panaji, Bhubaneshwar, Nasik, Surat, Chandigarh, Vijayawada, Visakhapatnam, Guwahati, Nagpur, Noida, Lucknow, and Siliguri.

We’ll start operations in a staggered manner by setting up test ride experiences, Ather Grid points, and Experience Centers in each city.

We’ve already begun deliveries in Bengaluru, Chennai, Hyderabad, and Ahmedabad, and full payments are currently open in Pune. The teams are gearing up to start operations in the other cities announced earlier, and we’ll share updates as and when we start operations in your city!

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Hey @Mumbai

Full payments are opening for all those who have pre-ordered already! Our retail partners will start reaching out to you to get your preference and to complete the payment process.

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Hey folks,

With the announcement of the new cities, we plan to start operations in 2021, it’s only fair that we share updates on the cities announced earlier. Our plans to start operations in the 11 cities are progressing, but at a slower pace than expected earlier.

Just a few points that would be common across cities:

  • Experience Centers in the cities are under construction, but while that’s happening we’d be starting test ride experiences and deliveries.
  • Most cities already have a few Ather Grid points, we’ll be installing more points over the next couple of months
  • While we had communicated earlier that the Series 1 benefits would be available only for a month after your full payment is opened, we’re extending this to Jan 15 for Bangalore, Chennai, Hyderabad, Pune, Mumbai, and Ahmedabad. There were some on-ground niggles that have now been sorted out, and the extension is to allow those who held off on completing the payment to get their hands on the Series 1.

Here are a few updates:

Hyderabad

Series 1 and Grey deliveries are happening at a blistering pace! We’re super glad to see many excited owners in Hyderabad get their hands on the Ather 450X. Our retail partner is also working on building the Experience Center out over the next couple of months, and we’d be operating out of a pop-up location. If you’re from Hyderabad, take a test ride if you haven’t already. Reach out to our retail partner in Hyderabad for queries on delivery timelines.

Pune

Test rides for the Ather 450X are in full swing, and payments are open for pre-order holders, with deliveries set to begin this week.

Ahmedabad

Deliveries have started and many enthusiasts in Ahmedabad have got their hands on the Ather 450X already! If you’re from Ahmedabad, drop by our retail partner’s location to take a test ride, explore the features, and drive home your very own Ather 450X.

Mumbai

Starting operations in Mumbai were harder than finding a good parking space :wink: The test ride 450Xs have reached Mumbai and we’ve already started test rides. Oh, our first lot of 450Xs are already on the way, with deliveries expected to start in the next two weeks. Construction of the Experience Center in Mumbai has already begun, and we expect it to be ready in January first week.

New Delhi

While our fingers are itching to have those in New Delhi avail the benefits of the state subsidy, New Delhi’s proved harder than other cities to finding the right retail partner. We’d rather take a little longer to find the right partner so we can ensure a consistent experience in the long term. While our retail teams are busy speaking to potential retail partners, we expect deliveries to start in New Delhi around March 2021. But, we won’t make you wait that long to experience the Ather 450X. Test rides will begin at an interim location by the end of this week. We’ll share details on the location so you can check out the 450X in person and get the Warp experience!

Kochi

Test rides have already begun in Kochi with our retail partner, Palal Mobility Pvt. Ltd. If you haven’t had a chance to experience the Ather 450X yet, book a test ride slot on the website now! Some of you have been sneaking around the Ather Grid point and our potential location in Kochi, and you won’t have to wait too long. Deliveries are expected to begin in January 2021.

Kolkata

We’re working on finalizing the test ride location in Kolkata, and will share updates shortly. Deliveries are expected to begin in January 2021.

Do reach out to the retail partners in your city for information on delivery timelines, test ride slots. Check out atherenergy.com/contact

City Test Rides Accepting payments Deliveries Experience Center Ather Grid points installed to date
Hyderabad Available Yes Started Under Construction 10
Pune Available Yes Will begin this week Under construction 5
Ahmedabad Available Yes Started Under Construction 3
Mumbai Available Yes Started Under construction 1
New Delhi Available March 2021 March 2021 Yet to finalize Installations pending
Kochi Will start end of this week Will begin in Jan 2021 Will begin in Jan 2021 Under construction 4
Kolkata Feb 2021 Feb 2021 Feb 2021 AJC Bose Road Installations pending
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The first set of Series 1 Ather 450X are on the roads in @Hyderabad! Here are the first owners who’ve been warping around the city:

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Hey @Chennai,

We’re installing new Ather Grid points around town, sharing the list of Grid points that are installed, ones that’ll go live, and ones that’ll get installed in the next few weeks:

New Ather Grid points that are live:

  • Kriyates, OMR
  • VMR Square, Thoraipakkam
  • SPR Chennai Food street, Vanagaram

Installed, and will go live in the next week:

  • VR Chennai, Koyambedu
  • Chai Kings, Porur
  • M Street, Medavakkam

New Ather Grid points that’ll be installed over the next couple of weeks:

  • Little Italy/Mash Resto cafe, Besant Nagar
  • Kumaran silks, T Nagar
  • The Marina Mall
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Hey @Hyderabad, three more Ather Grid points that went live in the last few days, bringing the count to 10 Ather Grid points in the city live currently:

  • DSL Virtue Mall, Uppal
  • Almond House, SD Road, Secunderabad
  • Almond House, Banjara Hills
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And for those in @Bengaluru

Locations that are live:-

  • Sangeetha Mobiles, Chandra Layout
  • Smarttron Automations, HSR Layout

Installed and will go live in the next few days:-

  • 1522, JP Nagar

Ather Grid locations that’ll be installed in the next couple of weeks:

  • Little Italy, Sarjapur Road
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Hey @450X-Owner,

We’re rolling out an OTA update for the Ather 450X and 450 Plus for early access. This release contains a few new features and improvements.

What’s changed in this version:

  • Series 1 UI on the dashboard for those with a Series 1 Ather 450X
  • A new splash screen for Ather 450 Plus owners

Bug fixes and improvements:

  • Improvements and fixes for navigation on the scooter, and pushing navigation from the app
  • Better syncing of docs uploaded on the app
  • Auto-brightness will dim the screen further at night to ensure a comfortable ride
  • And a few bug fixes

You can signup for the early access below:

Please note: This is an early release, where we are seeking reports of any bugs or issues. The stable version will be released to everyone once the beta duration is complete. If you spot any bugs in this release, please report them in the topic below [Will be added once the OTA is rolled out], so fixes can be rolled out in future releases

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Hey folks,

After running at full throttle and facing a few last-minute course corrections (which our dashboards didn’t auto-reroute unfortunately), the Ather team will be going into Eco Mode (well technically Limp Mode) until 4 Jan 2021.

Permanently running at Warp Speed feels great in the short term, but can severely impact the quality and longevity of the team’s battery and health in the long run. You’ll be in good hands as our moderators will be holding the fort and will reach out to us in case of any urgent issues.

Hoping to get back to an even more excited community in 2021, without anyone secretly making plans to try and infiltrate the Hosur plant while we’re away.

Our Customer support, Experience Centers and Service teams would still be working (Don’t worry, they’re also taking off a little later) at a limited capacity, so your experience isn’t impacted too much.

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Hey @450X-Owner

The experience of our dashboard and app for the early owners of Ather 450X and Ather 450 Plus hasn’t been great.

A shift to Android, some breakdown in communication between internal tools, corner cases missed in testing – the reasons are many but it doesn’t take away the fact that this is not the experience that you paid for.

We are working on getting an OTA out in the next few weeks which brings back stability to the dashboard and the app features. Till then, to be fair to 450X consumers who are on Ather Connect Lite/Pro plans, the charges for the period from your purchase date till the OTA rollout will be waived off.

We’ll communicate the mechanism of this waiver when we begin the roll out of the OTA.

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Hey folks!

This weekend is special for everyone following Ather for a while, and for our teams as we open the Experience Center with our retail partners in Mumbai. This will be the first Experience Center outside of Chennai and Bangalore, with many more to be opened in the next few months.

The experience at Ather Space is a critical piece in the ownership process, and our Experience Centers in Chennai and Bengaluru have potential customers spending about 45 mins on average understanding the products and ecosystem. We can’t wait to start welcoming enthusiasts in Mumbai from Saturday!

Do drop by the new Experience Center in Linking Road, Bandra West between 10 AM and 6:30 PM on all days to get the Ather Experience.

PS: We’re hosting a small ceremony on Saturday, 9 January at 11 AM to mark the opening, so if you’re nearby do feel free to drop by to add to the excitement!

Ather Space, Mumbai

Plot No: 346/A, Ground Floor, Saffron Bldg, Linking Road, Bandra West, Mumbai, Maharashtra - 400052

Landmark: Opp Only Paratha Restaurant and next to colorplus showroom

Google Maps link: https://goo.gl/maps/fB8hic7rduKMSvA36

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Hey folks!

Were you one of the early supporters of the Ather 450X when we first announced the product exactly a year ago? Brave enough to pre-order without knowing anything about it? Trusted us to design a kick-ass, gorgeous Collector’s Edition?

Hopefully, the Series 1 scooter met all your expectations. But now the clock is ticking to get your hands on your Ather 450X Series 1.

For Bengaluru, Chennai, Hyderabad, Pune, and Ahmedabad:

As communicated earlier, we had to put a timeline to decide on your Series 1 order. The Series 1 benefits (including exclusive designs and one year of Service Pro free) are valid until 15 January. For payments post-Jan. 15th 2021, the series 1 benefits will expire.

If you don’t like the Ather 450X Series 1 (we can’t imagine why) and want to go for another color, and still retain the free Service Pro for a year, please ensure you complete your payment before 15 January.

For other cities announced:

Series 1 benefits would be applicable for a month from the time your full payment opens for you. The retail partner in your city will be able to help you with timelines for delivery and the payment process.

Ather 450 Owners who’ve expressed interest in upgrading to the 450X

For Ather 450 owners who’ve pre-ordered the Ather 450X and are eligible for Series 1 benefits, you’ll have to register as a seller before 15 January on the Ather Certified Pre-owned program, and we’ll hold on to your benefits while you complete the process of selling your Ather 450. We’ve sent an email with details on how to go about this.

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Hey folks!

The Ather 450 and Ather 450X have been the top two-wheelers in India in terms of the technology and features packed in! So much so that many of you have been asking if Ather is a tech or an automobile company :thinking: Being the smartest scooter on road in India, we’ll be at the largest technology showcase, CES 2021 as one of the exhibitors!

This time, CES will be entirely online with attendees and exhibitors joining in across the world! And looks like we’re the only Indian Auto OEM at CES 2021! If you’re already attending, do drop by our exhibit and say hi.

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