Internal updates - Ather 450X & 450 Plus

Hitting refresh on the referral program

Hey folks,

The referral program is pretty popular among our community, with lots of users collecting credits by referring their friends and family. We’ve made it simpler, and added benefits!

Now, for every Ather 450X / Ather 450 Plus / Ather 450 referral you make, you get credits worth Rs. 3500, and your friend gets credits worth Rs. 2500.

Bonus for the early set of customers who referred their friends before 31st Oct 2020, Where you were eligible for Rs.1500 credits (1st and 2nd referral), Rs.2500 credits (for 3rd and 4th referral), Rs.3000 credits (5th referral onwards), we’re giving you a flat Rs.3500 credits.

So, if you referred 4 friends to Ather 450X, you should now see Rs.3500x4 = Rs.14000 credits instead of Rs.1500X2 + Rs.2500X2 = Rs.8000 credits. You can check your updated credits on the Referral Hub - https://app.atherenergy.com/user/referral

Additionally, the gifts at 3rd and 5th referrals such as Bluetooth earphones, merchandise, or accessories that you were eligible for, would still be applicable if your friends go through with the purchase. We’ll ship these to you early next year.

The credits will become available for you to redeem when the ones you referred complete their payments. The credits can be used to purchase Ather subscription plans (from Jan-Feb 2021), vehicle accessories and merchandise in the future.

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Folks in @Bengaluru, the production 450X are available in the EC for test rides starting today!

You can book a test ride on https://app.atherenergy.com/product/450x/testride. So book your test ride, head over to Ather Space to experience the warp mode, new Android dashboard, improved handling, side stand sensor, and a lot more! Go for a spin on the new Ather 450X and share your review!

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Opening of full payments in Ahmedabad, Pune and Hyderabad

Hey folks!

Finally, the update that all of you have been waiting for! Full payments will open starting today in Ahmedabad, Pune and Hyderabad. Our dealer partners in these cities are gearing up to start delivery of the Ather 450X and 450 Plus in your city. Do note that the process would be different from that in Chennai and Bengaluru.

Here’s how it’ll work:

  1. Depending on the availability of stock and your pre-order ID, the retail partner would reach out to you over the phone to get your preference on the colour and variant before completing the payment. This will be done in batches to ensure that the payment to delivery timeline is as short as possible.
  2. In case your preferred colour isn’t available in-stock, the retail partner will share the tentative timeline of vehicle availability.You are free to make the payment now, if you are okay to wait for the colour of your choice to become available.
  3. Once your prefered colour is in stock and you have made the payment, the insurance and registration processes will begin.
  4. The dealer will reach out to you on charger installation preferences and also schedule a date for the delivery.

Please reach out to the Retail Partner in your city to know about the on road price, availability of test rides, financing options, full payment process, and any order specific queries:

@Hyderabad

Note: Deliveries in Hyderabad would take a couple of weeks more than expected, due to some trade license requirement. Our dealer partner would be able to provide accurate timelines on deliveries.

Address:

Plot no. 1 & 2, Rohini Layout, Opp. Shilparamam, Hitech City, Madhapur, Hyderabad 500081

Contact number: +91 8431919999

@Pune

Address: A-3, Pashan Rd, Abhimanshree Society, Aundh, Pune, Maharashtra 411008

Contact number: +91 8095 221 155

@Ahmedabad

Address: Kataria Automobiles, Ahmedabad, Ambawadi

Shop No. 2-4, 3rd Eye Vision, Opp. Shivalik Plaza, near AMA, Panjrapole CharRasta, Ahmedabad, Gujarat 380006

Contact number: +91 7406892666

For other cities, we’ll keep you posted as and when we start operations. Contact details would be updated on the website: https://www.atherenergy.com/contact

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Hey @Pune,

We’re excited to announce the first few Ather Grid points in Pune. We have the following locations live already, with a few more over the next couple of months.

Kalinga Restaurant

1st - 3rd Floor, House of Nosh, CTS 1365, Gulawani Maharaj Road, Swaroop Society, Vakil Nagar, Erandwane, Pune, Maharashtra 411004

https://g.page/kalingaveggourmet

Copacabana

Near, Aundh-Wakad Road, Jagtap Dairy Rd, Vishal Nagar, Pune, Maharashtra 411027

https://goo.gl/maps/ZBZ3tFRAsGdXqY9j9

Bliss Bakery and Cafe

Narayan Tower, near, Narayan Annaji Shinde Rd, Salunkhe Vihar Society, Kondhwa, Pune, Maharashtra 411048

https://g.page/bliss-bakery-cafe-pune

KB’s Woodland

B J Road Railway Station, Sadhu Vaswani Rd, near Pune, Maharashtra 411001

https://goo.gl/maps/mr5wXGFho8h3qrtm6

Eat & Repeat Cafe

Shop No.5, Pragati Bhavan, Behind Natural Ice Cream shop, Ghole Rd, near Bal Gandharva Chowk, Shivajinagar, Pune, Maharashtra 411004

https://g.page/eatandrepeatcafepune

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Hey folks,

As we’re expanding into multiple cities through different dealer networks, the process for transferring/swapping an order between cities is different. We understand that some of you want the Series 1 benefits as well as priority in delivery. Here’s what you can do:

  1. To change the city for an order, you can make a new pre-order in the new city.
  2. Cancel your old pre-order. You will be able to get a full refund of the pre-order amount. Reach out to the dealer partner in your city after you make the new pre-order, if you’re ready to make the payment. Based on available stocks of your preferred colour, the dealer might be able to help you complete the purchase sooner.
  3. If you want to transfer Series 1 benefits, you can reach out to Ather Customer Care along with details of the person willing to give up their benefits and we’ll initiate the transfer of benefits.
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The first Ather Grid points in Hyderabad!

Hey @Hyderabad!

Congratulations to a lot of you who took deliveries of the Series 1 today, and to all of you who’ve been riding the Grey 450X for the last couple of weeks! Here are the first few Ather Grid points in Hyderabad. If you spot one on your way somewhere, do stop by, check out the host location while your scooter charges up!

You can check out the Grid points on your Ather app, and you’ll start seeing them pop up as we install more.

Taj Mahal Hotel

Swiss Castle, Vidyanagar

Almond House, Kukatpally

Norma Talkies, Nacharam

FlipSide, Nanakramguda

Ather Space, Hyderabad

The Moonshine Project, Jubilee Hills

Oh, did you know you can unlock special badges on your monthly ride log if you visit 5 Unique Ather Grid points in a month? Go ahead, make those trips, charge up and while you’re at it, grab a bite at the locations!

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Hey @450X-Owner

The new subscription plans are now live! If you’ve been waiting for the new Connect & Service plans, you can go ahead and subscribe to a new plan. Head over to app.atherenergy.com and click on “Manage subscription” to choose between Lite and Pro plans.

If you missed out on the earlier announcement of what’s included in the plans or you have a tough time deciding between Pro and Lite, here’s a refresher:

Note: All prices above are exclusive of GST. Those eligible for Series 1 benefits will see the Ather Service Pro plan applied automatically for a year. This will reflect on your dashboard post the delivery of your scooter.

Pro-tip: The next time your subscription is up for renewal, you can make use of any referral credits that you’ve accrued. For a lot of you, this should cover a significant portion of the cost of taking up Ather Service and Ather Connect.

Haven’t referred yet? Go ahead and convince a few of your friends or family to switch to an Ather 450X or Plus (make sure they use your referral code) for these sweet benefits.

Got questions on the subscription plans? Head over here: https://www.atherenergy.com/faq/vehicle/post-purchase

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Hey folks!

Some good news for those who’ve pre-ordered the Ather 450X and 450 Plus! We’re opening up full payments for all of you eligible for Series 1 and some more pre-orders in @Hyderabad, @Pune, and @Ahmedabad If you’ve been waiting to get your hands on the 450X or 450 Plus, watch out for an email tomorrow in your inbox.

Once you get the email notifying you about your payment window, you can reach out to the retail partner in your city to get timelines for delivery.

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Hey folks!

We’re glad to be announcing the next set of cities in Phase 2 of the expansion across India! Our goal is to start operations in 27 cities across India in Q1 FY21, and the overwhelming demand from consumers and retail partners from newer cities is constantly pushing us to expand more. We’re happy to see so much excitement to own a great product and move a little bit closer to an electric future.

Here are the new cities we plan to start operations in Q1 FY21: Mysuru, Hubbali, Jaipur, Indore, Panaji, Bhubaneshwar, Nasik, Surat, Chandigarh, Vijayawada, Visakhapatnam, Guwahati, Nagpur, Noida, Lucknow, and Siliguri.

We’ll start operations in a staggered manner by setting up test ride experiences, Ather Grid points, and Experience Centers in each city.

We’ve already begun deliveries in Bengaluru, Chennai, Hyderabad, and Ahmedabad, and full payments are currently open in Pune. The teams are gearing up to start operations in the other cities announced earlier, and we’ll share updates as and when we start operations in your city!

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Hey @Mumbai

Full payments are opening for all those who have pre-ordered already! Our retail partners will start reaching out to you to get your preference and to complete the payment process.

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Hey folks,

With the announcement of the new cities, we plan to start operations in 2021, it’s only fair that we share updates on the cities announced earlier. Our plans to start operations in the 11 cities are progressing, but at a slower pace than expected earlier.

Just a few points that would be common across cities:

  • Experience Centers in the cities are under construction, but while that’s happening we’d be starting test ride experiences and deliveries.
  • Most cities already have a few Ather Grid points, we’ll be installing more points over the next couple of months
  • While we had communicated earlier that the Series 1 benefits would be available only for a month after your full payment is opened, we’re extending this to Jan 15 for Bangalore, Chennai, Hyderabad, Pune, Mumbai, and Ahmedabad. There were some on-ground niggles that have now been sorted out, and the extension is to allow those who held off on completing the payment to get their hands on the Series 1.

Here are a few updates:

Hyderabad

Series 1 and Grey deliveries are happening at a blistering pace! We’re super glad to see many excited owners in Hyderabad get their hands on the Ather 450X. Our retail partner is also working on building the Experience Center out over the next couple of months, and we’d be operating out of a pop-up location. If you’re from Hyderabad, take a test ride if you haven’t already. Reach out to our retail partner in Hyderabad for queries on delivery timelines.

Pune

Test rides for the Ather 450X are in full swing, and payments are open for pre-order holders, with deliveries set to begin this week.

Ahmedabad

Deliveries have started and many enthusiasts in Ahmedabad have got their hands on the Ather 450X already! If you’re from Ahmedabad, drop by our retail partner’s location to take a test ride, explore the features, and drive home your very own Ather 450X.

Mumbai

Starting operations in Mumbai were harder than finding a good parking space :wink: The test ride 450Xs have reached Mumbai and we’ve already started test rides. Oh, our first lot of 450Xs are already on the way, with deliveries expected to start in the next two weeks. Construction of the Experience Center in Mumbai has already begun, and we expect it to be ready in January first week.

New Delhi

While our fingers are itching to have those in New Delhi avail the benefits of the state subsidy, New Delhi’s proved harder than other cities to finding the right retail partner. We’d rather take a little longer to find the right partner so we can ensure a consistent experience in the long term. While our retail teams are busy speaking to potential retail partners, we expect deliveries to start in New Delhi around March 2021. But, we won’t make you wait that long to experience the Ather 450X. Test rides will begin at an interim location by the end of this week. We’ll share details on the location so you can check out the 450X in person and get the Warp experience!

Kochi

Test rides have already begun in Kochi with our retail partner, Palal Mobility Pvt. Ltd. If you haven’t had a chance to experience the Ather 450X yet, book a test ride slot on the website now! Some of you have been sneaking around the Ather Grid point and our potential location in Kochi, and you won’t have to wait too long. Deliveries are expected to begin in January 2021.

Kolkata

We’re working on finalizing the test ride location in Kolkata, and will share updates shortly. Deliveries are expected to begin in January 2021.

Do reach out to the retail partners in your city for information on delivery timelines, test ride slots. Check out atherenergy.com/contact

City Test Rides Accepting payments Deliveries Experience Center Ather Grid points installed to date
Hyderabad Available Yes Started Under Construction 10
Pune Available Yes Will begin this week Under construction 5
Ahmedabad Available Yes Started Under Construction 3
Mumbai Available Yes Started Under construction 1
New Delhi Available March 2021 March 2021 Yet to finalize Installations pending
Kochi Will start end of this week Will begin in Jan 2021 Will begin in Jan 2021 Under construction 4
Kolkata Feb 2021 Feb 2021 Feb 2021 AJC Bose Road Installations pending
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The first set of Series 1 Ather 450X are on the roads in @Hyderabad! Here are the first owners who’ve been warping around the city:

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Hey @Chennai,

We’re installing new Ather Grid points around town, sharing the list of Grid points that are installed, ones that’ll go live, and ones that’ll get installed in the next few weeks:

New Ather Grid points that are live:

  • Kriyates, OMR
  • VMR Square, Thoraipakkam
  • SPR Chennai Food street, Vanagaram

Installed, and will go live in the next week:

  • VR Chennai, Koyambedu
  • Chai Kings, Porur
  • M Street, Medavakkam

New Ather Grid points that’ll be installed over the next couple of weeks:

  • Little Italy/Mash Resto cafe, Besant Nagar
  • Kumaran silks, T Nagar
  • The Marina Mall
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Hey @Hyderabad, three more Ather Grid points that went live in the last few days, bringing the count to 10 Ather Grid points in the city live currently:

  • DSL Virtue Mall, Uppal
  • Almond House, SD Road, Secunderabad
  • Almond House, Banjara Hills
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And for those in @Bengaluru

Locations that are live:-

  • Sangeetha Mobiles, Chandra Layout
  • Smarttron Automations, HSR Layout

Installed and will go live in the next few days:-

  • 1522, JP Nagar

Ather Grid locations that’ll be installed in the next couple of weeks:

  • Little Italy, Sarjapur Road
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Hey @450X-Owner,

We’re rolling out an OTA update for the Ather 450X and 450 Plus for early access. This release contains a few new features and improvements.

What’s changed in this version:

  • Series 1 UI on the dashboard for those with a Series 1 Ather 450X
  • A new splash screen for Ather 450 Plus owners

Bug fixes and improvements:

  • Improvements and fixes for navigation on the scooter, and pushing navigation from the app
  • Better syncing of docs uploaded on the app
  • Auto-brightness will dim the screen further at night to ensure a comfortable ride
  • And a few bug fixes

You can signup for the early access below:

Please note: This is an early release, where we are seeking reports of any bugs or issues. The stable version will be released to everyone once the beta duration is complete. If you spot any bugs in this release, please report them in the topic below [Will be added once the OTA is rolled out], so fixes can be rolled out in future releases

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