Still tight lipped… Few auto journalists confirmed about the Ather press conference and pics shows the launch of all new 450x but still the real fans and loyal customers were kept in dark. Common guys atleast now tell all of us that new variant is coming and launch is happening very soon and if possible out the date… Its been 3 weeks the document got leaked but still no information…
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So here’s the thing…
No matter how much you wanna know,
No matter how much an official wants to say,
Officials cannot spill the beans even if they want to, that’s how corporates work.
I’m associated with Jaguar Land Rover India, and trust me these guys know how to stay mum.
At times even we get to know stuff from our customers (who happen to travel abroad frequently) before we get official info from the brand itself.
So relax, it’ll come when it has to.
An example I can share with you is the YouTuber MKBHD.
Everyone is waiting for a new phone info, then on the launch day, right after the launch, Marques drops a video on YouTube and says “So I’ve been using this phone, for about a week…”
You get it?? Even these guys are told to say mum, till the time they “planned” on revealing things officially as per the Brand and Marketing team.
I hope you understood what I’m trying to say.
Peace 
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That is fine. And that is expected from Ather too. But now that the word is already out and Journalists are being told, Ather team can at least officially confirm that a new model is in ready and give some information. I think that’s what the people on the forum are expecting.
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They can’t do that if the vehicle isn’t ready for sales yet. That would jeopardize their existing orders. It happened to Nokia back in 2009 when then CEO Stephen Elop’s internal memo leaked - he called the Symbian OS a ‘burning platform’ when Windows Phone devices were atleast a year away. Maybe the timelines arent comparable but you get the idea.
If people officially heard about a product that isn’t ready yet for sale - especially one that makes the previous one obsolete, many would just wait to purchase the new one and possibly cancel orders.
A Tata or Mahindra could announce well in advance since they have different vehicles for various customer segments but not a startup like Ather where all sales are dependent on a single product line.
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I don’t think it applies here, atleast not all of it.
Looking at the buzz outside, the release it not too long away. Also, regarding the point about it affecting the current orders, it only seems natural!
People obviously want to get the latest one if they can afford it. So why not give folks an option to upgrade to the new one or reduce the price of the existing one. That seems very natural thing to do.
Overall, I’m saying that, I can understand the business side of things of trying to keep things locked up. But when people outside are already being told, I don’t see any problem just coming out with it and saying that there is a new model coming.
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It may be launched on 15th August coincide with 75th Independence Day.
They have no information about anything!!!
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17th new Ather will come but bad news they are not updating the old Ather scooter…
Did Ather tell you that if in future they come up with a new model they will offer an upgrade? You can stop bashing the request for upgrading, I’m pretty sure they will listen and ignore it.
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Let’s see what happen
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19th july the launching date of new model of Ather 450x
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Looks like its raining EVs
According to powerdrift a new lower model of the same 450 is in testing expect the launch soon.
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For heaven’s sake, Ather, call it 340 or something. Already losing track of all the 450 X/+/gens… No more 450 models, please? 
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I’ve seen the Gen 4 doc on the internet now. It’s happening.
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Nothing much is changed they have just tuned the power out put
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And I think the battery chemistry too. Not sure though.
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Nikel cobolt i guess not sure thou
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450S coming soon. https://twitter.com/atherenergy/status/1664191017531346944?t=ck4k1yZRAU381_Z9jvbhnQ&s=19
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You may get more updates here:
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