Hey, you are free to purchase the 450X at the upfront price, and not take any subscription plan. You can still charge and ride the scooter at home. Data and other smart features will not work, and you’ll not be able to get new features through OTAs.
To add to this:
The price of Ather 450X and the current on-road price of Ather 450 are not comparable because the Ather 450 is extremely underpriced at Rs.1.13 lacs on-road. We did this to introduce a premium product in a price-sensitive market when we launched. In fact, if we had continued with 450, we would have increased its price anyways. Considering the experience of Ather 450 users, we’re convinced that the price of Ather 450X - a much superior product compared to the Ather 450, is justifiable for the value and experience it offers.
Hey hope we can still clear up the pricing, we’ve tried to explain it better:
"There are two options to own a Ather 450X:
Pay the upfront cost of 1.49/1.59L, where you own the scooter completely.
- This gets you a standard 3 year warranty on the scooter and the battery. In these 3 years, if your battery degrades to 70% or lesser, we’ll replace it as per warranty.
- Since you’re buying it upfront, you can opt for subscription to Ather Charge or Ather Connect or Ather Service. It is NOT mandatory.
Pay 99k and pick a Pro/Plus performance pack:
- This means you own the scooter without the battery and pay for the battery as a subscription, unlimited warranty, data services, over-the air updates, unlimited fast charging at Ather Grid. This way, you can own the scooter with a much less upfront cost of 99k.
- This also means that if your battery degrades to anything less than 80% of its original capacity, we’ll replace with a new one. This works like your regular warranty, but for the entire lifetime of the scooter.
- This plan would be ideal if you want your scooter to provide a consistently high performance throughout its life, without you ever worrying about degradation.
- There is an exit option from the subscription, right from day one. Along with the option to pause upto a month, when you’re not going to be using it.
We have zeroed in on the theme for the Collector’s Edition vehicle, which is ‘Inside Out’. We will reveal more details soon. Additionally, for our Collector’s Edition customers, one year of servicing is free, along with exclusive Ather merchandise.
1 Like
Hey, here’s more info on the upgrade program:
If you’re on lease, you’ll have to complete atleast a year on the current lease plan as per the current lease terms. If you choose to upgrade, you’ll get your current lease refundable deposit (minus an exit fee) adjusted towards the new refundable deposit and continue to pay a revised monthly rental. There would be minimal paper work, no processing fee, no KYC/credit checks and no hassle of selling the vehicle.
For example:
If you purchased the 450 on lease and the upfront payment was Rs. 60k and monthly rental was Rs. 2589, post 12 months you’re eligible for a refund of Rs. 48k on closing the lease.
For the 450X, if your downpayment is 99k, you’ll have to pay 99k-48k = 51k and the revised monthly lease rental.
We’re working with leasing partners for the new plans and will announce them soon.
For all other customers:
We’re working on offering customers a “Ather Health Certification”, which will use deep system data to ensure:
- Dashboard functionality
- Battery health (SoC, performance)
- Motor health
- Peripheral system function
These data are gathered from vehicle performance logs, User ride statistics, periodic servicing logs, and charging logs.
Once you get this health certificate, we will help you sell your current Ather 450 through an exchange partner and you can pay the remainder towards the 450X upfront/loan/lease payment.
- Ather will tie up with exchange partners to provide easy exchange options.
- We’re estimating current market value of pre-owned Ather 450 to be round Rs. 85k - 95k depending on age and condition on different platforms.
Hope this answers your queries. Over the next couple of months, we’ll come out with more details on the exchange/upgrade program and how it’ll exactly work. 
1 Like
4G module upgrade is definitely coming. We’ll announce more details soon!
1 Like
Hey raj,
The price of Ather 450X and the current on-road price of Ather 450 are not comparable because the Ather 450 is extremely underpriced at Rs.1.13 lacs on-road. We did this to introduce a premium product in a price-sensitive market when we launched. In fact, if we had continued with 450, we would have increased its price anyways. Considering the experience of Ather 450 users, we’re convinced that the price of Ather 450X - a much superior product compared to the Ather 450, is justifiable for the value and experience it offers.
This allows to sell the 450X at a sustainable price, and offer a lot more of the great experience to future owners!
2 Likes
Hey Sanjay,
We still have the upfront payment option for those who want the traditional experience. For those looking for more flexibility in payment and for those who value consistent performance over the years, we introduced the subscription model.
Detailing how the pricing works for the 450X Plus and Pro:
Subscription pricing
What you pay upfront: Rs. 99,000 (Including GST)
You get:
- Ownership of the 450X scooter (minus the battery)
- Ather Dot, the home charger
What you pay monthly: Rs 1999 (inclusive of GST) for Pro performance pack or Rs 1699 (inclusive of GST) for Plus performance pack
This includes:
- Cost of the battery , paid over time: Rs 1580
- Ather Charge: Rs. 470 (Rs 400 + GST)
- All data usage charges
- Unlimited Public charging
- Access to Future OTAs
- Data storage and pipeline costs
- Lifetime flexibility: Move up or down different performance packs, even future packs
- Infinite battery warranty
- Snooze option (Once per year, for a month, pay only Rs. 500 instead of your regular subscription fee)
- Exit option anytime, by paying an exit fee + residual value of the battery based on Battery Health.
Upfront payment
Ex-showroom price (Bengaluru)
450X Pro Rs. 159000 450X Plus Rs. 149000
Includes:
- Ather Dot - the home charger
- Battery Warranty: 3 year, unlimited km
Optional costs
Ather charge: Rs. 400 per month This includes:
- All connected services and data charges
- Unlimited Public Charging
- Access to all future OTAs
- Data storage and pipeline costs
Ather Service: (Price to be announced soon) This includes:
- All scheduled vehicle services
For more on pricing, check out https://atherenergy.com
It’s actually a common practice in the auto industry, where the hardware remains same, but software controls the variants.
There are costs incurred in enabling a lot of features including certification, subscriptions, data storage and pipeline costs, etc. Initially hardware is the same in the Plus and Pro, and the subscription model allows you to switch based on your requirement.
If we see enough demand for the Plus model, without the smart features or the performance requirements of the Pro, we will consider changing hardware to make them different variants.
2 Likes
Our users have given us great insights and feedback that went into the development of the 450X. But the 450 in market was a first generation product.
The price of Ather 450X and the current on-road price of Ather 450 are not comparable because the Ather 450 is extremely underpriced at Rs.1.13 lacs on-road. We did this to introduce a premium product in a price-sensitive market when we launched. In fact, if we had continued with 450, we would have increased its price anyways. Considering the experience of Ather 450 users, we’re convinced that the price of Ather 450X - a much superior product compared to the Ather 450, is justifiable for the value and experience it offers.
1 Like
No deadline, you can hold on to your pre-order or cancel anytime for a full refund.
Hi Saran,
The subscription plans are for flexibility in purchase options, and for those who want to enjoy the infinite warranty and consistent performance. We also have the traditional upfront purchase options.
Link to our pricing: Discussions on pricing and subscriptions
Alright guys, no more memes 
1 Like
Hi Preshit,
Hope I’m able to explain the pricing better and the reasoning better:
On the two way to own a 450X: https://forum.atherenergy.com/t/ather-450x-discussions/4630/1664?u=abhishek.balaji
Why we can’t continue selling the 450 at the price: https://forum.atherenergy.com/t/ather-450x-discussions/4630/1663?u=abhishek.balaji
The collector’s edition:
- Has a theme of “Inside out”, we’ll announce more details soon
- Exclusive Ather merchandise
- Free servicing for the first year.
1 Like
If I am not wrong what I understood from you ATHER, that ATHER is giving ATHER450X like a Mobile Phone without a Battery at 1 Lakh rs Including GST. LOL
@abhishek.balaji Just be frank why person will go for this kind of Scheme without a battery there is no use of Vechile & Ather is Charging for the Battery by saying unlimited Warranty on battery.
Plus Ather also started Plus & Pro Pack Like a Mobile Phone SIM card Schemes if you recharge with this you will get unlimited calling, data and everything or else just pay for it.
& if person wants the battery they have to pay 1.5 Lakh Upfront LOL with unlimited warranty on battery.
We don’t want unlimited warranty on battery I will be happy and adjust with my battery if it goes down even 20% also.
Ather is running a Model Like Mobile Phone Scheme Only difference is here till date Mobile Phone didn’t charge for battery separately. LOL
If there is a plan that includes battery under 1Lakh rs plan & no plus or pro kind of thing. Then I will definitely buy 450X I don’t want unlimited warranty on battery. It’s like a fooling people by charging money in advanced.
Just be frank, I know you will replace the battery when the battery percentage goes down 80% then you will reuse the old battery fix the problem and sell to the customer. LOL
3 Likes
Guys … 6 months down the line, Ather will release another model and we will start discussing about switching from 450x to 450y and then to 450z. it’s better to hold on to your 450s’ now and decide things a year later. By then there will be a ton of options to decide. The 450s’ are serving the purpose and it’s time to move on with other important things in life. Thanks for great discussion.
3 Likes
Exit options let you exit the subscription pricing at any time.
Since you’re paying for the battery cost over time, you can exit by paying the residual value for the battery.
You own the vehicle with the battery, but pay for the battery cost over time.
What you pay upfront: Rs. 99,000 (Including GST)
You get:
- Ownership of the 450X scooter (minus the battery)
- Ather Dot, the home charger
What you pay monthly: Rs 1999 (inclusive of GST) for Pro performance pack or Rs 1699 (inclusive of GST) for Plus performance pack
This includes:
- Cost of the battery , paid over time: Rs 1580
- Ather Charge: Rs. 470 (Rs 400 + GST)
- All data usage charges
- Unlimited Public charging
- Access to Future OTAs
- Data storage and pipeline costs
- Lifetime flexibility: Move up or down different performance packs, even future packs
- Infinite battery warranty
- Snooze option (Once per year, for a month, pay only Rs. 500 instead of your regular subscription fee)
- Exit option anytime, by paying an exit fee + residual value of the battery based on Battery Health.
Few reasons why someone should go for it:
- You don’t want to worry about battery degradation
- You want consistent battery performance
- Lower upfront cost of ownership
- A single monthly fee takes care of battery, connectivity, OTAs, unlimited Ather Grid charging and more.
- Flexibility to move to different performance packs in the future
Then we have the upfront option for purchase.
Upfront payment
Ex-showroom price (Bengaluru)
450X Pro Rs. 159000 450X Plus Rs. 149000
Includes:
- Ather Dot - the home charger
- Battery Warranty: 3 year, unlimited km
Optional costs
Ather charge: Rs. 400 per month This includes:
- All connected services and data charges
- Unlimited Public Charging
- Access to all future OTAs
- Data storage and pipeline costs
Ather Service: (Price to be announced soon) This includes:
- All scheduled vehicle services
If we replace your battery under the subscription or under warranty, you’ll always get a new battery. There are several ways we can reuse an old battery.
2 Likes
Can you give approximate charges for exit at the end of 4 years. is it closer to 10kkk or will it be something like 40k.
Does it change if i have had a change of battery in this period
1 Like
Hi Praveen,
Here’s the information we shared about the upgrade/exchange program:
If you’re on lease, you’ll have to complete atleast a year on the current lease plan as per the current lease terms. If you choose to upgrade, you’ll get your current lease refundable deposit (minus an exit fee) adjusted towards the new refundable deposit and continue to pay a revised monthly rental. There would be minimal paper work, no processing fee, no KYC/credit checks and no hassle of selling the vehicle.
For example:
If you purchased the 450 on lease and the upfront payment was Rs. 60k and monthly rental was Rs. 2589, post 12 months you’re eligible for a refund of Rs. 48k on closing the lease.
For the 450X, if your downpayment is 99k, you’ll have to pay 99k-48k = 51k and the revised monthly lease rental.
We’re working with leasing partners for the new plans and will announce them soon.
For all other customers:
We’re working on offering customers a “Ather Health Certification”, which will use deep system data to ensure:
- Dashboard functionality
- Battery health (SoC, performance)
- Motor health
- Peripheral system function
These data are gathered from vehicle performance logs, User ride statistics, periodic servicing logs, and charging logs.
Once you get this health certificate, we will help you sell your current Ather 450 through an exchange partner and you can pay the remainder towards the 450X upfront/loan/lease payment.
- Ather will tie up with exchange partners to provide easy exchange options.
- We’re estimating current market value of pre-owned Ather 450 to be round Rs. 85k - 95k depending on age and condition on different platforms.
Hope this answers your queries. Over the next couple of months, we’ll come out with more details on the exchange/upgrade program and how it’ll exactly work.
2 Likes
Agreed, for a lot of users, a small degradation in performance/range would not impact their usage. The subscription plan is designed for those who expect consistent performance and range all the time. If you’re a light user and are confident that the usage would be moderated, you can go for the upfront payment option with standard warranty.
3 Likes