The battery warranty of 3 years is standard on upfront purchase. This guarantees that within 3 years, if your battery capacity goes below 70%, we’ll replace it under warranty. Batteries degrade due to use and due to calendar aging. This degradation will have minor effects to the performance, and that’s where the subscription model will help. In the subscription model, the limit is 80% instead of 70%, and you can go for replacements based on your usage.
We estimate that the battery will last much longer, but the unlimited battery warranty is for those who want consistent performance from their scooters.
Looks like it did come true! We have an exit option, but missed announcing this at launch. You can choose to exit anytime by paying the residual value of the battery and applicable exit fees. This is similar to foreclosing a loan.
Why would you release plus and pro subscription separately, If its the same machine (Scooter) that people will be driving on irrespective of the subscription.
Is it cause you just invented that you can block some of the features Via software code and ask the users to pay some extra money for those feature to make use of those. Seriously ??
what are you trying to prove ??
If there is no extra Hardware costs involved in it, Then why are you placing these Pro & Plus subscriptions ??
Ok most of the users don’t complain about restricting bluetooth, Cause we never care about connecting our bikes to the internet.
But the most disturbing part is your are restricting the Chagring Speed & the Range of the same bike that is given to customer via the software restrictions. ohh I forgot you are also restricting the torque of the motor.
Think of it from a buyers perspective that we are actually given a device with all the High end features but these are locked unless you pay extra money. Do you think its a Video game where in you can only unlock certain characters if the gamers pay some extra money??
I pre-booked the Ather 450x with a lot of interest, But this software restricting policy of yours is draining my interest. It’s not about money, its about the ethics. You should have introduced only the pro model and justify the costs instead of keeping these confusing subscriptions.
Anyways all the best Ather, You did a great job in building an EV Scooter for India, But the Pricing model especially, the software restrictions are not in favor for all.
I think Ather team is thinking in the technical terms only, and didnt understood problems of common man’s travel issues and mindset yet.
Example the peace of mind that higher range in dashboard gives to rider,
or how few rupees extra for travel affect entire monthly budget etc
I dont know what number of sales they will achieve with this pricing (look like they are not bothered about that too, as they planing to discontinue 450 also)
Hey, we did mess up the communication at launch. We clarified a bunch of questions over the weekend in our open house and AMAs. Here’s some more info on the subscription pricing and what we’re trying to do with EVs:
For a long time, EVs represented a compromise in performance and the only justification to switch to an EV was cost savings. However, that is no longer true. An electric vehicle like 450X represents a huge shift in performance, and the intelligence features that it offers is changing the game. 450X's acceleration is hard to match for most scooters today - petrol or electric. The smart features enabled by connectivity and touchscreen dashboard aren't available in any other vehicle out there. And the fast and super-fast charging available on 450X has in-built technology that is years ahead of all its rivals. So, fundamentally, 450X is worth switching to for the vastly superior product that it is.
The subscription model does have a three year TCO around 1.6L, but includes battery replacements as well. If within 2 years, your battery capacity drops below 80%, we replace it for free under subscription.
It’s not comparable to monthly petrol cost, but we believe it’s a vastly superior product, that people are willing to pay for.
Having said that, we’re also working on structuring the subscription pricing better. While we won’t change the upfront pricing, we’re working on different subscription structure that would make sense to someone looking for a lower monthly cost.
@abhishek.balaji it feels really sad to see many people cancelling. Its kind of their dream to own one.
Never the less, One thing what I observed from their reactions is people were still ready to pay around 130-135k for the X which is a good 20-22k more than 450.
Just my thought, If Ather would somehow get the pricing between 130-135k, people would have got one. Instead of releasing an ultra premium scooter, Ather could have released something in the middle ground, by cutting some corners in the X ?
You guys did win over people in Bengaluru and Chennai for sure with the 450, it would be super awesome if you guys had fans and owners like us all over India first and then tried to get the market pricing right.
Just my thought !!
Not just insurance. The monthly subscription cost includes Ather Charge (Connectivity, all data charges, data pipeline and storage costs, OTA updates, and unlimited public charging). As long as you’re subscribed, if your battery health dips below 80%, we’ll replace it for free. This model works for those who want consistent performance throughout ownership.
I agree, the price of Ather 450X and the current on-road price of Ather 450 are not comparable because the Ather 450 is extremely underpriced at Rs.1.13 lacs on-road. We took losses on the 450, to create a market.
We did this to introduce a premium product in a price-sensitive market when we launched. In fact, if we had continued with 450, we would have increased its price anyways. Considering the experience of Ather 450 users, we’re convinced that the price of Ather 450X - a much superior product compared to the Ather 450, is justifiable for the value and experience it offers.
At the 450X upfront prices, we are cutting losses, but cannot drive the prices down, or create a new variant as this would drive up capital costs.
one doubt regarding ather service plan for ather 450. there are no home charging and public charging if ather service is selected. does it mean that the ather dot will not work even if installed at home or ather dot will continue to work but the electricity consumed will not be reimbursed? sorry for posting it on 450x thread.
Google Maps APIs do not allow offline downloading yet. There are other providers like Here Maps and MapMyIndia, but the service is no where close to Google Maps.
That being said, the basic subscription also covers costs of software development and maintaining data pipelines and storage costs. These are crucial to get the exprerience of a smart and connected scooter.
You get the Ather Dot, the home charger when you purchase the vehicle, this is wired to your electricity meter and the cost of electricity will be borne by you. It consumes about 3 units of electricity on a single charge.
What you will not get, however, is reimbursement of these costs like in Ather One. Public charging can also be used on a pay-as-you-go basis.
Hi,
is there any additional yearly/ monthly subscription cost apart from the Rs1699 /1999 plan ?
the above subscription includes the scheduled servicing and emergency breakdown assistance, charging cost etc… not able to get clear view about this plan.
Also
would have loved if Ather had launched
Ather 450B (b=basic)
basic led information display speed and percentage charge and remaining kms on charge
and removing all the hi-tech existing features and launch it much lower in price around 80 K and no subscription plans and just charge for regular servicing like any other bikes do.
most people don’t like the subscription mode of purchase.
On 450X. add Citizen mode
A.Based on the city maps and roads restrict the top speed of the bike as per the traffic rules
B.Do not allow riding Ather on wrong directions in One-ways ( have seen many Ather owners riding in
one-ways)
C.Smart helmet with Indicators synced to scooter
