Why Ather decided to use Vodafone 3G - we can’t blame them much… Coz the decision might have been taken much before 4G rollout… Even during Ather 450 launch time, when 4G was coming up, not many would have expected 3G to shut-down soon… (But I was sad for them choosing Vodafone, because they were the last 3G entrant and worst 3G operator in Bangalore)
We all speak in hindsight. But, Volte and Jio changed the landscape in India so soon… Even Airtel who were stubborn not to bring Volte were forced to bring it.
But, what was surprising and disappointing was that they took it lightly. Because, many have been pointing about 3G shut-down almost for an year… In fact, Airtel already officially announced 3G shutdown of few circles more than 8-9 months back…
And, even practically, the number of 3G towers were reducing across operators… If you had a 3G only phone, you must have faced serious detoriation in network quality for few months now. So, it was only a matter of time when they do, NOT if.
For some one, who could build Ather 450X with lot of internal changes quickly and surprised all of us, this 4G upgrade module should have been easier. They would have realised their miss regardless of whether they want to accept it or not.
Personally, I am okay to pay for 4G upgrade… But, this being an oversight from Ather, the cost should be subsidised by Ather even if it means a loss to them.
In terms of customer satisfaction, you over-delivered on first year and now if you reduce that for cutting costs, you are going to see and faces.