6 posts were split to a new topic: Motor on the Ather 450X
How does it matter to customers, customers need to get all promised features.
Thats why i reiterate its full cheating from Ather.
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Sorry to burst your bubble but products don’t come that cheap. Men, Machine, Materials and/or Methods are not so cheap. Not even in India. I’ll happily give you my ₹90K if you can manufacture and get me a completely new scooter anything close to an Ather. From conceptualization to manufacturing to homologation to delivery. Everything comes at a cost.
It’s a fact that Ather’s pricing makes the scooter not affordable to all. I can also gather from your posts that you are unhappy about it too…fair enough. But for 70K!!! Heights of exaggeration I’d say! I can bet that even for Bajaj, the Chetak is costing around 2 Lakhs to the company.
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I am sorry but this is hilarious! Over 1 lakh profit per 450X?? So that would mean they also made 40 to 50k on the hugely popular but discontinued 450, because clearly the money minting wasn’t enough? The government must be off it’s rocker providing subsidies for a ‘highly profitable’ business like this.
Please do your research before you make such claims.
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Continuing the discussion from Is it not cheating?:
I Really waited this long for someone to point this out, I’m not even able to make a mid end gaming computer in 90k
So let me break down it for you,
Starting from the top,
Mirrors - 2000
2 pilot lamps - 900-1200 depending on what chip of FOB is used
Headlights - 5k,
front panels 10k All 4 of them Painted
front mudguard 1-1.5k, Painted
2 front suspension 3 k
wheel alloy 2 pc 6 k
2 disc brake - 4-5 k
brake pads - 1k
brakes pot - 2 pc front combi and rear single pot 4k +2 k
CBS 3 k the module which controls combi brake
brake harness 3 pc5 pc, 2 to CBS 3 output - 3k
brake lever 3k since they are with brake fluid tanks
display - 12-18k
PCB for display - 5-9k depends on the chipset
seat 2k
storage unit - 2k
rear panel 2 painted 4k
PSM motor 40k with the controller mostly I think Siemens brand “Correction Mahle Motor”
14s20p or 14p 18650 cells for 450 and 14s 10p 21700 cells each costs 700rs retail so in bulk at least 400-500 for 18650 and 500-600 for 21700 that would come around 46800 my bare minimum
then comes custom BMS 6 to 12k depending on the configuration
all black plastics around 6-8 k
rear tail light which if you break 3500(don’t ask how) so the cost must be 2000-2500
Full aluminum chassis around 20k
tires 2 2000
Lady saree guard 400
all the 1000 screws - 600-2000
rear grab handle 600 Side stand 800
and the wiring harness with sockets and other things like connectors and switches 10000 to 15000 considering everything comes in bulK you can decrease 10% and some parts I left out like the case for battery pack getting software specification certificates testing the scooter for IRDA transportation charges and much more comes to almost 2lac I remember @tarun said in one of the Owners meet that they are making a huge loss in making 450s because the plant is small and manufacturing cost is much high then they sell it to the customer that is why 450s was dropped but if they make 1 lac on a scooter then Ather would beat every scooter Manufacturer in the next 10 years making almost 100 cr every year
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If you can provide me with a Manufacturing unit like Ather, where we can manufacture in bulk (Rough Estimate- 5k vehicles), Then ,in that kind of Environment, I’m happy to manufacture and delivery at the cost of 90k
If you would run a Business you would know the actual cost - I Do - and I am Aware of it. If @arvind_nair @hemanth.anand made up your mind not to Believe, it’s a waste of my time and Energy (If you believe you are right - thumbs Up)
Kindly check the Breakdown by @power_light2000 - Thanks to u
If anyone is commenting on my post, two things:
- Take ownership and get the job done - Making referral amount in Feb 2021 accessible to eligible Ather owners or
- Contact concerned person and get the exact date of referral amount accessible to all
If you can do neither of those, not the right person to comment on my post
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Easier said than done 
. A factory like that isn’t served on a gold platter either. If it could have been done at that price. Why hasn’t anyone yet? I’ll believe that it can be done when I see it done.
His break down completely contradicts what you’re saying. So idk why you’re promoting it
I don’t run a business Do share the actualy cost of manufacturing of the 450X would love to see the data that to seem to have. If you can back it up with some proof. There’s no argument. But from my and other buyers perspective, @tarun does run a business and why would they want to sell a scooter for more than they should be selling it at?? More the price lesser the sales. Lesser manufacturing and more the price per unit. There isn’t an incentive for them to be making HUGE margins on the 450X at the cost of sales. but they still need to keep their business going, hence the price tag. Chetak iQube Revolt and everyone has upped their prices too.
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Cool, I thought Ather was done with Mahle because of the constant Low motor power error which was kept tripping in Ather 450s, Good to know they are still the Motor supplier for 450x too. But still, they could have considered the other vendors too. 
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Then it should be ₹70K and not ₹90K as per your claims. Jokes aside, Even with a big mass production setup, it’s just not possible at that price.
I don’t know what business you run, but my 16years of experience in automotive manufacturing domain tells me that 70K or even 90K for such a product is just unachievable
I did, the total of his breakdown comes to ₹208100 - ₹234800. Please check if it is correct.
Although you can get the attention of folks from Ather, The forum is not an Issue Resolution Centre where just you and Ather converse one-one. It is a place where everyone can put forward their point and discuss.
Thanks…This sums up the topic very well for me. Cheers 
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This has been the most entertaining thread for me in a long time. I opened forum more often to see what else is being discussed in this thread. same circle, but of different sizes. 
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Unfortunately that’s not how this forum works. In fact your above point has no relevance to the context of this thread and such a conversation should be in a topic such as this one.
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Whats the use of listening? If not this, there are public forums to discuss.
Just listening wont help. The people who did mistakes does not have any option other than listening.
Not just in one website, everywhere Ather doing advertising saying price is ~ 1.60 lacs instead of ~1.90 lacs. In fact i have sent email to this channel asking the source of their price for 450x
If someone still feel its not cheating , i will leave it their common sense.
You’re nitpicking sir. In the end, that’s what the customer pays - atleast nearly 90% or more who are eligible as it would be their first EV, conservatively speaking.
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I would say more than 95% would get the benefit of subsidy and pay this price. The website is stating ex showroom. And anyone would advertise what customer pays they cannot show gross price. Net price is what they advertise. In my opinion because of one or two percent people who are not eligible or don’t want to do any workarounds, no one looses more than 95% market.
Yes, so ex showroom price actually 1.90 lacs not 1.60.
better not promote saying 1.60 anywhere?
@ram.mohanreddy This thread is going around in circles and is not productive anymore. The way we are displaying prices is transparent and in line with how the rest of the industry shares pricing information. We don’t have control over how third-party websites depict prices for the Ather.
Many community members have repeatedly tried to explain to you about the pricing and clarified your various queries, but clearly that’s not going anywhere.
Closing this thread.
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@abhishek.balaji not sure the reason for closing the thread? Ather scared of publicizing the truths and talking the reality?
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No, the reason is right above. Quoted above for your reference. Lots of customers have responded correctly to your questions, I’ve tried addressing them as well. While you’re entitled to your opinions and free to ask questions, refusing to accept even a single response is not ok.
Feel free to ask questions and get responses, but disrupting the community with accusations of cheating, scamming is not ok, despite getting clarifications over and over again.
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