It’s a big day for Ather tomorrow. Our biggest advertising campaign ‘Break Through’ is going live with India-Australia T20 matches on TV, Print, OTT, and more. (With this, we hope everyone will know that you’re riding an ‘Ather’, and not an Aether, Ether, or Aather :P)
Here’s a sneak peek of the 10-sec ad that you’ll see playing in the matches starting tomorrow. We have a longer ad as well that we’ll share here shortly!
This ad is for those who think the white hawk (Ather white) is a modified version of ntorq but now ppl will actually start knowing of Ather. Most people think it looks like ntorq and have navigation features like ntorq, but they don’t know that the Ather’s design and features were conceptualized long long back than ntorq.
This is cool. Ather is really growing. Expansion, premium advertisements - all good signs. All the best Ather
While we can be happy that we don’t need to explain about Ather, we would also be losing the privilege of boasting and explaining about the stylish scooter from an unknown brand and feeling as proud as if you are a co-founder
On the bright side, Ather now will become significantly mainstream and my ongoing efforts to get my family & friends to switch will become much easier!
But on the flip side, we Ather owners can no longer take pride in being alpha nerds
From the first open house in Bengaluru, to beta test rides, community events, and launching the Ather 450X across India, it’s been an amazing ride for Ather over the last few years. This ad is the next milestone in our journey as we build more awareness about electric and make electric mainstream! Here’s the brand film that’ll be shown on TV channels, OTT and online platforms. We’re excited for what the future holds as the 450X finds more homes near you!
Here it is
Also saw 2 ads Between two overs. Couldn’t take a better image. Was admiring the scooter
Also, work is going on at my home so excuse me for this unclean image