Hey, I’ve updated the subscription plan details here: Discussions on pricing and subscriptions
Happy to answer any further queries on this 
Once the sales of new Ather 450 is closed by Ather in both Bangalore and Chennai, the demand for the second hand Ather 450 from those upgrading to Ather 450X is likely to be very high. It would then be worth considering an auction for those Ather 450 scooters being sold second hand with the floor price being set based on the Ather Health Certificate, age in months and cumulative mileage on the scooter. This will enable the current owners to get a good price and reduce the additional amount that they have to pay for Ather 450X. Also the second hand buyers will be paying a fair price for the value they get.
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Not an auction exactly, but we’re working with partners to facilitate smooth exchange and resale of 450s.
A suggestion on mentioning the price of 450 and 450x. 1.13 lacs is on-road price of 450 and 1.59 lacs is the ex-showroom price of 450x Pro.
It is better to mention the on-road price or the ex-showroom price
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We’ll come out with the onroad price in each city soon. Unfortunately, at this point, we cant share or compute the onroad price without getting regulatory clearance in each city.
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The monthly battery subscription includes Ather Charge subscription (4G data charges, OTA updates, costs of data storage and pipeline costs, and unlimited Public charging at Ather Grid). You can take up optional service packs on top of this as well. Check this post to see what’s included and what’s not:
@abhishek.balaji why is the top speed still capped at 80 for the x pro. Can’t the limiter be raised in warp more. Do that and I buy for sure 
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Sure, Until then we can mention the ex-showroom price of 450.
Yeah, we messed up the pricing announcement. Here’s more clarity on what’s included when you take a subscription. Discussions on pricing and subscriptions
TLDR;
The subscription includes battery subscription cost, data connectivity, data storage and pipeline costs, OTA updates and Unlimited public charging (basically, equivalent of the current Ather Charge plan)
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Yes @abhishek.balaji … The current highest 450 speed I’ve seen is 89…450x should surely be able to hit 100?
To add more detail to this:
There are two options to own a Ather 450X:Pay the upfront cost of 1.49/1.59L, where you own the scooter completely.
- This gets you a standard 3 year warranty on the scooter and the battery. In these 3 years, if your battery degrades to 70% or lesser, we’ll replace it as per warranty.
- Since you’re buying it upfront, you can opt for subscription to Ather Charge or Ather Connect or Ather Service. It is NOT mandatory.
Pay 99k and pick a Pro/Plus performance pack:
- This means you own the scooter without the battery and pay for the battery as a subscription, unlimited warranty, data services, over-the air updates, unlimited fast charging at Ather Grid. This way, you can own the scooter with a much less upfront cost of 99k.
- This also means that if your battery degrades to anything less than 80% of its original capacity, we’ll replace with a new one. This works like your regular warranty, but for the entire lifetime of the scooter.
- This plan would be ideal if you want your scooter to provide a consistently high performance throughout its life, without you ever worrying about degradation.
- There is an exit option from the subscription, right from day one. Along with the option to pause upto a month, when you’re not going to be using it.
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The prices shown are after subsidy. The cap on subsidy is on the ex-Factory price, and the 450X Pro qualifies for this.
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We are working on options such as extended warranty, but basically after 3 years, if you need to replace the battery pack, you can chose to do so by paying the battery cost.
We can’t give you an exact estimate of the battery replacement after 4 years, but lithium ion prices are going down, and we estimate this cost to be around 40-45k.
Check this to get more info on subscription options if you buy upfront: Discussions on pricing and subscriptions
The battery warranty of 3 years is standard on upfront purchase. This guarantees that within 3 years, if your battery capacity goes below 70%, we’ll replace it under warranty. Batteries degrade due to use and due to calendar aging. This degradation will have minor effects to the performance, and that’s where the subscription model will help. In the subscription model, the limit is 80% instead of 70%, and you can go for replacements based on your usage.
We estimate that the battery will last much longer, but the unlimited battery warranty is for those who want consistent performance from their scooters.
Looks like it did come true! We have an exit option, but missed announcing this at launch. You can choose to exit anytime by paying the residual value of the battery and applicable exit fees. This is similar to foreclosing a loan.
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Why would you release plus and pro subscription separately, If its the same machine (Scooter) that people will be driving on irrespective of the subscription.
Is it cause you just invented that you can block some of the features Via software code and ask the users to pay some extra money for those feature to make use of those. Seriously ??
what are you trying to prove ??
If there is no extra Hardware costs involved in it, Then why are you placing these Pro & Plus subscriptions ??
Ok most of the users don’t complain about restricting bluetooth, Cause we never care about connecting our bikes to the internet.
But the most disturbing part is your are restricting the Chagring Speed & the Range of the same bike that is given to customer via the software restrictions. ohh I forgot you are also restricting the torque of the motor.
Think of it from a buyers perspective that we are actually given a device with all the High end features but these are locked unless you pay extra money. Do you think its a Video game where in you can only unlock certain characters if the gamers pay some extra money??
I pre-booked the Ather 450x with a lot of interest, But this software restricting policy of yours is draining my interest. It’s not about money, its about the ethics. You should have introduced only the pro model and justify the costs instead of keeping these confusing subscriptions.
Anyways all the best Ather, You did a great job in building an EV Scooter for India, But the Pricing model especially, the software restrictions are not in favor for all.
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I think Ather team is thinking in the technical terms only, and didnt understood problems of common man’s travel issues and mindset yet.
Example the peace of mind that higher range in dashboard gives to rider,
or how few rupees extra for travel affect entire monthly budget etc
I dont know what number of sales they will achieve with this pricing (look like they are not bothered about that too, as they planing to discontinue 450 also)
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I agree, Ajith. We missed addressing a lot of questions you had during the launch, due to lack of time. We’ve clarified the pricing structure:
On the upgrade program:
You’ll hear on the forum first, as soon as we have more details on both these.
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Hey, we did mess up the communication at launch. We clarified a bunch of questions over the weekend in our open house and AMAs. Here’s some more info on the subscription pricing and what we’re trying to do with EVs:
How Ather plans to drive adoption of EVs (not mass adoption, yet.): Ather 450X Discussions - #1556 by abhishek.balaji