Ather is clearly overpriced no doubt about that, even if we consider the pricing with the earlier 450, they are milking 40-45k extra profits than they used to get in the 450, since there isn’t any competition in this segment it is easy for them to charge this extra premium.
I think a decent price would be 1.6 lac ex-showroom for the 450x. Surely the sales would have doubled and this would mean Ather would have earnt much more and would have a good market share by now. As far as I know, this is possible because the 450 was priced at 1.3lac (correct me if I am wrong) without any subsidy and 20k is far more than sufficient for the additional minute tweaks in battery, OS and motor and 10k for the extra profits and for them to cover all the past years’ profits when they were doing R&D.
With 1.6 lac, the price that I had suggested earlier not many would be excited for OLA. Then the only thing it would offer better is range and there would be surely other things where Ather would do better (read the whole junk in this thread that I have posted earlier). So if they had priced it like that the market share of Ather would be far more intact even with strong competition coming in.