We’ve published our first ever Impact Report for Ather, for the year 2020. While the impact of EVs on the planet is obvious, the impact on people, products and the ecosystem is not tracked well. As founders, Swapnil and I care about this.
So instead of just publishing one metric we are publishing a first of it’s kind Impact report (in India) measuring our impact across the entire value chain for FY20. The intent is to institutionalize this by measuring more than 250 metrics and to publish annual results publicly.
Incidentally, we are the first company in India and only the second auto company globally after Tesla to publish an Impact report
Hope this leads to many more in our space to embrace the same! Read the full report here: