Anyone following the news these days is surely aware of the Hero MotoCorp versus Hero Electric tussle going on for a while now, and of the recent ruling confirming that Pawan Munjal and Co. can no longer use ‘Hero’ brand name for their EV 2 wheelers anymore.
With this, and in light of Hero Electric’s aggressive EV plans for the coming years (not to mention its tie-up with Gogoro), wondering if Hero MotoCorp might now start making a push to openly associate the Ather brand with Hero, so that Hero MotoCorp can still stay in the game!
Also wondering if the Ather brand being brought under the Hero MotoCorp umbrella is a good thing for EV enthusiasts in India - the owners will surely get the many benefits and stability of the coverage of a mega corporation… But is there a flipside too?
P.S.: For the uninitiated, Hero MotoCorp is an investor in Ather for a while now.