How does a product get built based on pricing? What are the considerations on what goes into a product based on target pricing? How does a hardware product in the market evolve? Milind Kothekar, Chief of Staff and Head of Product at Ather joins in to discuss everything product, and the evolution of that journey.
NEED THOSE STICKERS!! for everywhere in every size. And the model too. If I haven’t been explicit about this already. Hopefully the merchandise line comes up soon. Willing to pay a premium because it justifies value.
PS. Ather’s Car promotion strategy is to joke about it. Thank me later for decoding it.