Since OLA and Simple Energy have launched their scooters with a better spects. Can i expect a price revision from ather ?
They have to update the price and features and stop subscription based services. But OLA has not clarified many things in its keynote speech. So let’s hope they deliver what they promised.
Prices are updated on the website bro. Ultimately the price is less than ather and Ola has bigger battery.
What if the features are subscription based?
As of now let us speak with Scooter cost bro. 1.29L for Ola S1 Pro Vs 1.5L for 450X. S1 Pro has bigger battery, Higher Ram, Higher Speed.
Really don’t think Ather is planning on reducing prices at them moment…, this is not the attitude I wanted to see from Ather. I own a 450 and I’m glad I didn’t wait for the 450x, really not worth it, very expensive for the range it offers. I’m glad that Ola and simple launched these lower priced better scooters. A wake up call for ather was necessary, and this will surely make electric scooters more affordable to everyone.
@abhishek.balaji @tarun @swapniljain Expecting a reply from Ather soon about the plans in pricing. The pricing of OLA will really affect the resale of existing ather scooters. It would be really good if you bring some information about the pricing.
I have this question. If OLA can do a bigger battery with better specs at 1.3 L then why ather was not able to do it ? The price of 450X is High with lower features.
- Lower volumes by Ather and higher Volume commitment by OLA.
- As there are lower volume Ather decided to less volume more margin strategy (That trying to be a Premium vehicle). OLA on other side did opposite more volume less margin.
Ola is likely to be making a very big loss with every scooter sold. They have invested big hoping that economics of scale will make it profitable in a couple of years.
Ather is barely breaking even currently and any price cuts can only happen if volumes go up significantly. With Ola undercutting on price, Ather’s volumes will most likely fall.
While Ola will drive EV adoption, this is a really tough spot for Ather. Maybe we will see a very big promoter step in and finance Ather to take on Ola
I don’t feel that way bro. They do have one of the biggest manufacturing plant.
I am interested in buying Ather, but cost is too high…
I think it is because ola is using a tubular frame which is quite common and also is using economies of scale with their hyperfactory but Ather is using an aluminium frame which is costlier but lightweight which results in 450x weight being 108kg but Olas is 125kg and also they won’t be producing as many as ola so higher material cost of the aluminium but again this is my perspective I’m not sure of the exact thing.