Haven’t seen this discussed anywhere. ICN Studio’s Vikas Yogi and Gagan Choudhary on their Cartalaap podcast discussed everything Ather Energy and EV space with @tarun :
They talked all about Ather’s products, brand, and the electric industry as a whole. One of the best podcasts I’ve seen with Tarun. The Forum got a special mention in it too 
The decisions of the company makes sense after reflecting on their journey these 10 years. Point about these Bangalore EVs being ‘aspirational’ and then coming to tier-two and three cities was absolutely true!
Also the point of awareness - or the lack of it is a big issue both in India and worldwide, regarding electric vehicles and any other ‘new-energy’ vehicles. There needs to be a way to dumb-down these Engineer’s rational explanations to the common person.
Final thought, about the difficulty in advertising AutoHold: I am the type of user most affected by this feature - living on a hill which even experienced drivers face difficulty in climbing. Here are some of my use cases affecting me on the daily:
Personal Experiences
- Climbing the hill: The most basic task, if you stopped on a hill for whatever reason, going again is difficult with modulation of brakes and throttle. AutoHold really saves in this situation.
- Closing the gate: My gate is also on a hill, so both when leaving my main entrance or going down to the garage for charging - I need to open and close the gate. AutoHold is a life saver, allowing to use both hands to do tasks easily.
- Getting people on/off the scooter: Holding the brakes is a chore, and if you have friends and need to drop them off, single handed-goodbye is never enough. AutoHold allows for handshakes and hugs when saying goodbye.
- Waiting for cross traffic: living on a busy street and having to wait for traffic on a hill to clear up and go to the other side, I hate having to hold the brakes when below 18% SoC. AutoHold when enabled, saves efforts.
Many times, all these AutoHold experiences occur at on a single ride. This is when it is just mind-blowing to use.
Advertising these daily nuances is better than advertising being able to get a tattoo when on a hill for AutoHold in my opinion lol
