If there is no subscription fee I might think of buying this vehicle.
Just think how it will be if apple sell an expensive phone and ask you to pay a monthly fee to get updates. Frankly speaking this is not good for the company. They might make revenue in early stages but people will start to think and eventually they will not recommend to buy.
Just to reiterate what others have mentioned on this forum earlier, the subscription service is NOT mandatory. You can still own an Ather and use it like any other vehicle. Only if you wish to use any of the smart connectivity features that Ather offers will you need to get one of their Connect Plans, for obvious reasons (data connection and storage costs, etc. that Ather incurs).
Adding to what Harish said, you could not pay for any subscriptions and still get critical updates. Feature updates can be received on your next Service. If you ask me, the only really useful subscription required is Connect Lite - which is less than 2k a year. Your power consumption will also likely range around Rs, 500 to 800 a quarter. And since you are a Series 1 customer, your first year already includes Service. After that, Service can be paid ad hoc (cost details to be published soon afaik).
I think what folks are not really comfortable with is paying ahead for a quarter or year. But i think if you look at it a different way, there is a certain ease at seeing that all your costs for the next quarter or year related to the vehicle are fixed and can be taken care of in one shot.
With petrol vehicles, we are somehow ok with ad hoc vehicle servicing that often costs more -about 1 to 2k each time (which is recommended every 500 to 1000 kms ideally vs 5k Kms for an EV). Fuel costs that are likely range to Rs. 500 to 800 per month (vs a quarter with EV). Maybe its a mindset change that is necessary here. Post purchase, pay ahead for some services and be at ease knowing that your costs are fixed and taken care of. Or dont, we have choices now
Hmm wondering whats happening with Chennai customers who currently have the payment window open and have not paid. By your post, that would mean they will end up paying now and get a refund later?
Since the GO is passed and is effective from today, new vehicle registration is temporarily on hold by Ather in Chennai. They are awaiting for a official confirmation letter from the Commissioner. Since 450 are still being sold in Chennai even that will get the benefits and will see a price cut. There was a huge difference between the on road price of 450 / 450 Plus / 450 X between Bengaluru and Chennai but now it shrinks down.
For customers who are already paid for 450X the invoicing is still not been done yet so the payment is safe with Ather and the difference amount will be refunded. And for customers who are yet to make the payment can hold on for few days until the new pricing gets updated in their dashboard or as you said they can go ahead and make the payment and get a refund later.