It’s finally here! Introducing the Ather 450X Series 1.
Back in January, a whole bunch of you pre-ordered the 450X without even knowing anything about it. For our super enthusiasts, we promised to design a special edition of the Ather 450X.
Something that’s not just distinct, but one that you can show off without trying. Because it’s not just any other scooter, so why should it look like one?
Like everything we do at Ather Energy, the design of the Series 1, had to be clean, understated, and purposeful. Read on to find out more about our take on “Inside out”, and the design of the Collector’s edition.
Enter Ather 450X Series 1
The Ather 450X Series 1 is our ode to the first 450X owners, the early adopters, the catalysts of change. We wanted to design a vehicle that looks just as bold inside and out.
Series 1 has a new premium color & finish and tells a whole new story. This is a vehicle built to denote the performance and simplicity of EVs.
So what’s special about Series 1?
High-gloss, metallic, black body
Series 1 comes with a high-gloss metallic black body color, which reflects the environment around. The mirror sheen is made even more special by a mix of gold, silver, and blue flecks in the paint, casting warm highlights and cool shadows along the panel contours.
The Series 1 comes in Red, inspired directly from motorsports, yet staying true to Ather’s clean design approach.
We don’t have typical racing stripes but give a nod to them with a single bold red stroke across the front fairing. The strip travels across many surfaces, reminiscent of Ather’s distinctive branding seen on all variants of the Ather 450X.
This stripe has the 450X name at one end and the Series 1 name at the other. The sheer length of this tag ensures that it’s visible even from a distance.
Exposed frame & wheel rims
Series 1 also comes with a red exposed frame and a red mono-shock. The wheel rims have a sporty red decal. Even this differs from the regular 450X, by being a minimal accent with a lot of movement built-in by design.
Finally where the “Inside out” theme comes out really well. By augmenting the spirit of the 450X, this is our take on “Inside out”. Something that is meaningful to us and to you. There is a certain honesty associated with allowing anyone to peek under the hood. We were inspired by this design direction which is noticeable in premium products from the tech world. Some of the world’s most iconic computers, gaming controllers, and cassette players have been designed with transparent casings to celebrate the hardware inside.
With the transparent panel, you get more chances to admire the engineering around the distinctive skeletal trellis frame. It wraps around the components of the vehicle with utmost precision. This comes out through the tinted transparent panel - our way of celebrating all the tech and engineering that’s underneath the Ather 450X.
The translucent panels are made with automotive-grade plastic that offers structural integrity, which is a complicated task and not easy to come by.
(You shouldn’t chuck a metal ball at it to test it, but it’s pretty strong and durable)
Oh, that’s not all, for all those who own the Collector’s edition, we’ll have a custom UI on the dashboard, that reflects the design of the Series 1.
It’s going to be worth the wait
Despite the challenges around the present conditions and the new engineering challenges we took on, we didn’t want to make any compromises on the novelty of the design.
Series 1 is our most special vehicle for you. Even if it means waiting for a few months while the panels become available. We didn’t want to take away the joy of owning the Ather 450X until that time. So we decided to deliver the scooter with the black panels first, and then replace it with the translucent panels in a few months. It’s going to be worth the wait, we promise.
Don’t take our word for it, Series 1 will be available to see in person at our Experience Centers in Chennai and Bangalore in a few days, and other cities in the coming weeks.
We know you have questions, drop them below and we’ll answer them!