Ather 450X Discussions

Hey raj,

The price of Ather 450X and the current on-road price of Ather 450 are not comparable because the Ather 450 is extremely underpriced at Rs.1.13 lacs on-road. We did this to introduce a premium product in a price-sensitive market when we launched. In fact, if we had continued with 450, we would have increased its price anyways. Considering the experience of Ather 450 users, we’re convinced that the price of Ather 450X - a much superior product compared to the Ather 450, is justifiable for the value and experience it offers.

This allows to sell the 450X at a sustainable price, and offer a lot more of the great experience to future owners!

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Hey Sanjay,

We still have the upfront payment option for those who want the traditional experience. For those looking for more flexibility in payment and for those who value consistent performance over the years, we introduced the subscription model.

Detailing how the pricing works for the 450X Plus and Pro:

Subscription pricing

What you pay upfront: Rs. 99,000 (Including GST)

You get:

  • Ownership of the 450X scooter (minus the battery)
  • Ather Dot, the home charger

What you pay monthly: Rs 1999 (inclusive of GST) for Pro performance pack or Rs 1699 (inclusive of GST) for Plus performance pack

This includes:

  • Cost of the battery , paid over time: Rs 1580
  • Ather Charge: Rs. 470 (Rs 400 + GST)
    • All data usage charges
    • Unlimited Public charging
    • Access to Future OTAs
    • Data storage and pipeline costs
  • Lifetime flexibility: Move up or down different performance packs, even future packs
  • Infinite battery warranty
  • Snooze option (Once per year, for a month, pay only Rs. 500 instead of your regular subscription fee)
  • Exit option anytime, by paying an exit fee + residual value of the battery based on Battery Health.

Upfront payment

Ex-showroom price (Bengaluru)

450X Pro Rs. 159000 450X Plus Rs. 149000

Includes:

  • Ather Dot - the home charger
  • Battery Warranty: 3 year, unlimited km

Optional costs

Ather charge: Rs. 400 per month This includes:

  • All connected services and data charges
  • Unlimited Public Charging
  • Access to all future OTAs
  • Data storage and pipeline costs

Ather Service: (Price to be announced soon) This includes:

  • All scheduled vehicle services

For more on pricing, check out https://atherenergy.com

It’s actually a common practice in the auto industry, where the hardware remains same, but software controls the variants.

There are costs incurred in enabling a lot of features including certification, subscriptions, data storage and pipeline costs, etc. Initially hardware is the same in the Plus and Pro, and the subscription model allows you to switch based on your requirement.

If we see enough demand for the Plus model, without the smart features or the performance requirements of the Pro, we will consider changing hardware to make them different variants.

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Our users have given us great insights and feedback that went into the development of the 450X. But the 450 in market was a first generation product.

The price of Ather 450X and the current on-road price of Ather 450 are not comparable because the Ather 450 is extremely underpriced at Rs.1.13 lacs on-road. We did this to introduce a premium product in a price-sensitive market when we launched. In fact, if we had continued with 450, we would have increased its price anyways. Considering the experience of Ather 450 users, we’re convinced that the price of Ather 450X - a much superior product compared to the Ather 450, is justifiable for the value and experience it offers.

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No deadline, you can hold on to your pre-order or cancel anytime for a full refund.

Hi Saran,

The subscription plans are for flexibility in purchase options, and for those who want to enjoy the infinite warranty and consistent performance. We also have the traditional upfront purchase options.

Link to our pricing: Discussions on pricing and subscriptions

Alright guys, no more memes :frowning:

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Hi Preshit,

Hope I’m able to explain the pricing better and the reasoning better:

On the two way to own a 450X: https://forum.atherenergy.com/t/ather-450x-discussions/4630/1664?u=abhishek.balaji

Why we can’t continue selling the 450 at the price: https://forum.atherenergy.com/t/ather-450x-discussions/4630/1663?u=abhishek.balaji

The collector’s edition:

  • Has a theme of “Inside out”, we’ll announce more details soon
  • Exclusive Ather merchandise
  • Free servicing for the first year.
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If I am not wrong what I understood from you ATHER, that ATHER is giving ATHER450X like a Mobile Phone without a Battery at 1 Lakh rs Including GST. LOL

@abhishek.balaji Just be frank why person will go for this kind of Scheme without a battery there is no use of Vechile & Ather is Charging for the Battery by saying unlimited Warranty on battery.

Plus Ather also started Plus & Pro Pack Like a Mobile Phone SIM card Schemes if you recharge with this you will get unlimited calling, data and everything or else just pay for it.

& if person wants the battery they have to pay 1.5 Lakh Upfront LOL with unlimited warranty on battery.

We don’t want unlimited warranty on battery I will be happy and adjust with my battery if it goes down even 20% also.

Ather is running a Model Like Mobile Phone Scheme Only difference is here till date Mobile Phone didn’t charge for battery separately. LOL

If there is a plan that includes battery under 1Lakh rs plan & no plus or pro kind of thing. Then I will definitely buy 450X I don’t want unlimited warranty on battery. It’s like a fooling people by charging money in advanced.

Just be frank, I know you will replace the battery when the battery percentage goes down 80% then you will reuse the old battery fix the problem and sell to the customer. LOL

3 Likes

Guys … 6 months down the line, Ather will release another model and we will start discussing about switching from 450x to 450y and then to 450z. it’s better to hold on to your 450s’ now and decide things a year later. By then there will be a ton of options to decide. The 450s’ are serving the purpose and it’s time to move on with other important things in life. Thanks for great discussion.

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Exit options let you exit the subscription pricing at any time.

Since you’re paying for the battery cost over time, you can exit by paying the residual value for the battery.

You own the vehicle with the battery, but pay for the battery cost over time.

What you pay upfront: Rs. 99,000 (Including GST)

You get:

  • Ownership of the 450X scooter (minus the battery)
  • Ather Dot, the home charger

What you pay monthly: Rs 1999 (inclusive of GST) for Pro performance pack or Rs 1699 (inclusive of GST) for Plus performance pack

This includes:

  • Cost of the battery , paid over time: Rs 1580
  • Ather Charge: Rs. 470 (Rs 400 + GST)
    • All data usage charges
    • Unlimited Public charging
    • Access to Future OTAs
    • Data storage and pipeline costs
  • Lifetime flexibility: Move up or down different performance packs, even future packs
  • Infinite battery warranty
  • Snooze option (Once per year, for a month, pay only Rs. 500 instead of your regular subscription fee)
  • Exit option anytime, by paying an exit fee + residual value of the battery based on Battery Health.

Few reasons why someone should go for it:

  1. You don’t want to worry about battery degradation
  2. You want consistent battery performance
  3. Lower upfront cost of ownership
  4. A single monthly fee takes care of battery, connectivity, OTAs, unlimited Ather Grid charging and more.
  5. Flexibility to move to different performance packs in the future

Then we have the upfront option for purchase.

Upfront payment

Ex-showroom price (Bengaluru)

450X Pro Rs. 159000 450X Plus Rs. 149000

Includes:

  • Ather Dot - the home charger
  • Battery Warranty: 3 year, unlimited km

Optional costs

Ather charge: Rs. 400 per month This includes:

  • All connected services and data charges
  • Unlimited Public Charging
  • Access to all future OTAs
  • Data storage and pipeline costs

Ather Service: (Price to be announced soon) This includes:

  • All scheduled vehicle services

If we replace your battery under the subscription or under warranty, you’ll always get a new battery. There are several ways we can reuse an old battery. :slight_smile:

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Can you give approximate charges for exit at the end of 4 years. is it closer to 10kkk or will it be something like 40k.
Does it change if i have had a change of battery in this period

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Hi Praveen,

Here’s the information we shared about the upgrade/exchange program:

If you’re on lease, you’ll have to complete atleast a year on the current lease plan as per the current lease terms. If you choose to upgrade, you’ll get your current lease refundable deposit (minus an exit fee) adjusted towards the new refundable deposit and continue to pay a revised monthly rental. There would be minimal paper work, no processing fee, no KYC/credit checks and no hassle of selling the vehicle.

For example:

If you purchased the 450 on lease and the upfront payment was Rs. 60k and monthly rental was Rs. 2589, post 12 months you’re eligible for a refund of Rs. 48k on closing the lease.

For the 450X, if your downpayment is 99k, you’ll have to pay 99k-48k = 51k and the revised monthly lease rental.

We’re working with leasing partners for the new plans and will announce them soon.

For all other customers:

We’re working on offering customers a “Ather Health Certification”, which will use deep system data to ensure:

  • Dashboard functionality
  • Battery health (SoC, performance)
  • Motor health
  • Peripheral system function

These data are gathered from vehicle performance logs, User ride statistics, periodic servicing logs, and charging logs.

Once you get this health certificate, we will help you sell your current Ather 450 through an exchange partner and you can pay the remainder towards the 450X upfront/loan/lease payment.

  • Ather will tie up with exchange partners to provide easy exchange options.
  • We’re estimating current market value of pre-owned Ather 450 to be round Rs. 85k - 95k depending on age and condition on different platforms.

Hope this answers your queries. Over the next couple of months, we’ll come out with more details on the exchange/upgrade program and how it’ll exactly work. :slight_smile:

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Agreed, for a lot of users, a small degradation in performance/range would not impact their usage. The subscription plan is designed for those who expect consistent performance and range all the time. If you’re a light user and are confident that the usage would be moderated, you can go for the upfront payment option with standard warranty.

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Depends on your usage:

  1. If you haven’t changed your battery till you want to exit, you pay the residual value of the battery + some exit charges.

  2. if you’ve gotten a replacement, you’ll still pay the residual value, but it’ll be higher, since your battery health would be very high after the replacement.

We’ll come out with a lot more details soon.

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Sure, you can go ahead with your 450 order, if you require a 450 immediately. There would be an upgrade program, you can find more details here: Ather 450X Discussions - #1676 by abhishek.balaji

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Here you go, more information about pricing: Discussions on pricing and subscriptions

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Then outright purchase is better.
@1580 per month we pay 75k for 4 years.
I assume this is your cost at the moment hence the 4 year time period for minimum cost exit.
if i get the battery changed after 3 years… my overall cst fr exit is very high.

So in effect there is no insurance on the battery and the subscription is only a loan payment.

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@abhishek.balaji is on steroids today, Kudos man for responding each and every post, I couldn’t Appreciate Athers pricing but definitely your dedication needs a thumbs up …

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