Sure, Until then we can mention the ex-showroom price of 450.
Yeah, we messed up the pricing announcement. Here’s more clarity on what’s included when you take a subscription. Discussions on pricing and subscriptions
TLDR;
The subscription includes battery subscription cost, data connectivity, data storage and pipeline costs, OTA updates and Unlimited public charging (basically, equivalent of the current Ather Charge plan)
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Yes @abhishek.balaji … The current highest 450 speed I’ve seen is 89…450x should surely be able to hit 100?
To add more detail to this:
There are two options to own a Ather 450X:Pay the upfront cost of 1.49/1.59L, where you own the scooter completely.
- This gets you a standard 3 year warranty on the scooter and the battery. In these 3 years, if your battery degrades to 70% or lesser, we’ll replace it as per warranty.
- Since you’re buying it upfront, you can opt for subscription to Ather Charge or Ather Connect or Ather Service. It is NOT mandatory.
Pay 99k and pick a Pro/Plus performance pack:
- This means you own the scooter without the battery and pay for the battery as a subscription, unlimited warranty, data services, over-the air updates, unlimited fast charging at Ather Grid. This way, you can own the scooter with a much less upfront cost of 99k.
- This also means that if your battery degrades to anything less than 80% of its original capacity, we’ll replace with a new one. This works like your regular warranty, but for the entire lifetime of the scooter.
- This plan would be ideal if you want your scooter to provide a consistently high performance throughout its life, without you ever worrying about degradation.
- There is an exit option from the subscription, right from day one. Along with the option to pause upto a month, when you’re not going to be using it.
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The prices shown are after subsidy. The cap on subsidy is on the ex-Factory price, and the 450X Pro qualifies for this.
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We are working on options such as extended warranty, but basically after 3 years, if you need to replace the battery pack, you can chose to do so by paying the battery cost.
We can’t give you an exact estimate of the battery replacement after 4 years, but lithium ion prices are going down, and we estimate this cost to be around 40-45k.
Check this to get more info on subscription options if you buy upfront: Discussions on pricing and subscriptions
The battery warranty of 3 years is standard on upfront purchase. This guarantees that within 3 years, if your battery capacity goes below 70%, we’ll replace it under warranty. Batteries degrade due to use and due to calendar aging. This degradation will have minor effects to the performance, and that’s where the subscription model will help. In the subscription model, the limit is 80% instead of 70%, and you can go for replacements based on your usage.
We estimate that the battery will last much longer, but the unlimited battery warranty is for those who want consistent performance from their scooters.
Looks like it did come true! We have an exit option, but missed announcing this at launch. You can choose to exit anytime by paying the residual value of the battery and applicable exit fees. This is similar to foreclosing a loan.
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Why would you release plus and pro subscription separately, If its the same machine (Scooter) that people will be driving on irrespective of the subscription.
Is it cause you just invented that you can block some of the features Via software code and ask the users to pay some extra money for those feature to make use of those. Seriously ??
what are you trying to prove ??
If there is no extra Hardware costs involved in it, Then why are you placing these Pro & Plus subscriptions ??
Ok most of the users don’t complain about restricting bluetooth, Cause we never care about connecting our bikes to the internet.
But the most disturbing part is your are restricting the Chagring Speed & the Range of the same bike that is given to customer via the software restrictions. ohh I forgot you are also restricting the torque of the motor.
Think of it from a buyers perspective that we are actually given a device with all the High end features but these are locked unless you pay extra money. Do you think its a Video game where in you can only unlock certain characters if the gamers pay some extra money??
I pre-booked the Ather 450x with a lot of interest, But this software restricting policy of yours is draining my interest. It’s not about money, its about the ethics. You should have introduced only the pro model and justify the costs instead of keeping these confusing subscriptions.
Anyways all the best Ather, You did a great job in building an EV Scooter for India, But the Pricing model especially, the software restrictions are not in favor for all.
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I think Ather team is thinking in the technical terms only, and didnt understood problems of common man’s travel issues and mindset yet.
Example the peace of mind that higher range in dashboard gives to rider,
or how few rupees extra for travel affect entire monthly budget etc
I dont know what number of sales they will achieve with this pricing (look like they are not bothered about that too, as they planing to discontinue 450 also)
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I agree, Ajith. We missed addressing a lot of questions you had during the launch, due to lack of time. We’ve clarified the pricing structure:
On the upgrade program:
You’ll hear on the forum first, as soon as we have more details on both these.
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Hey, we did mess up the communication at launch. We clarified a bunch of questions over the weekend in our open house and AMAs. Here’s some more info on the subscription pricing and what we’re trying to do with EVs:
How Ather plans to drive adoption of EVs (not mass adoption, yet.): Ather 450X Discussions - #1556 by abhishek.balaji
We’re working on making the price breakup more clear on the website. We’ll announce the on road pricing once we get regulatory approvals.
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Hey @aiyappa
For a long time, EVs represented a compromise in performance and the only justification to switch to an EV was cost savings. However, that is no longer true. An electric vehicle like 450X represents a huge shift in performance, and the intelligence features that it offers is changing the game. 450X's acceleration is hard to match for most scooters today - petrol or electric. The smart features enabled by connectivity and touchscreen dashboard aren't available in any other vehicle out there. And the fast and super-fast charging available on 450X has in-built technology that is years ahead of all its rivals. So, fundamentally, 450X is worth switching to for the vastly superior product that it is.The subscription model does have a three year TCO around 1.6L, but includes battery replacements as well. If within 2 years, your battery capacity drops below 80%, we replace it for free under subscription.
It’s not comparable to monthly petrol cost, but we believe it’s a vastly superior product, that people are willing to pay for.
Having said that, we’re also working on structuring the subscription pricing better. While we won’t change the upfront pricing, we’re working on different subscription structure that would make sense to someone looking for a lower monthly cost.
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Hey, we’ve added much more information about the pricing models here:
This is not available as of now, but we’re exploring options for the future.
@abhishek.balaji it feels really sad to see many people cancelling. Its kind of their dream to own one.
Never the less, One thing what I observed from their reactions is people were still ready to pay around 130-135k for the X which is a good 20-22k more than 450.
Just my thought, If Ather would somehow get the pricing between 130-135k, people would have got one. Instead of releasing an ultra premium scooter, Ather could have released something in the middle ground, by cutting some corners in the X ?
You guys did win over people in Bengaluru and Chennai for sure with the 450, it would be super awesome if you guys had fans and owners like us all over India first and then tried to get the market pricing right.
Just my thought !!
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Not just insurance. The monthly subscription cost includes Ather Charge (Connectivity, all data charges, data pipeline and storage costs, OTA updates, and unlimited public charging). As long as you’re subscribed, if your battery health dips below 80%, we’ll replace it for free. This model works for those who want consistent performance throughout ownership.
I agree, the price of Ather 450X and the current on-road price of Ather 450 are not comparable because the Ather 450 is extremely underpriced at Rs.1.13 lacs on-road. We took losses on the 450, to create a market.
We did this to introduce a premium product in a price-sensitive market when we launched. In fact, if we had continued with 450, we would have increased its price anyways. Considering the experience of Ather 450 users, we’re convinced that the price of Ather 450X - a much superior product compared to the Ather 450, is justifiable for the value and experience it offers.
At the 450X upfront prices, we are cutting losses, but cannot drive the prices down, or create a new variant as this would drive up capital costs.
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One person cannot defeat an army 
I’ll make sure each and every question is answered here 
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